itunes

iOS App Innovation and iPad 2 Design Lead to Magic

After my attempt to pick up iPad 2 on opening day failed miserably, I had to settle for ordering one online and waiting four weeks. On Wednesday, my wait ended. My initial iPad 2 thoughts focus on two themes; app innovation and iPad design. 

After connecting iPad to iTunes (using the iOS umbilical chord) and running through the obligatory setup process, I was ready to take my iPad 2 for a spin. My first stop; the app store.  Instead of searching for a specific app, I found myself scrolling through the Featured and Top Charts lists. After one hour, I had installed 15 apps, 14 of which were free*. 

Apps. Apps. Apps. Without apps, iPad 2 would feel empty. I’m intrigued by the ongoing debate as to how to judge an application ecosystem’s health and popularity. Does it mean anything if Android reports more apps than iOS? Should I look at the number of app developers, or the growth rate of application submissions? Can I go by how quick a developers conference sells out as some indication of ecosystem success?

The most critical aspect of an app ecosystem (iOS, Android, HP webOS, Windows Phone 7) is app innovation.  Every time I check the Featured app list, I want to see new apps. When I check the Top Charts list, I want to see new apps.  I want to see strong app circulation.  This type of app innovation stands at odds against those who argue as long as an app platform has the 10-15 apps that I use most often, then the platform is healthy and I should be happy. I strongly believe this type of settling for the bare minimal will lead to stagnant app buyers that become disenfranchised with routinely searching and paying for apps. 

With 15 apps downloaded and my iPad 2 in hand, I sat on my couch and it wasn’t long before I lost track of time. 

After a few minutes of using iPad 2, I found myself forgetting that I was using iPad 2. My entire thought process was given to the app that I was using.  While iPad looks and feels amazing, the iPad dissolves away when in use, exactly how Apple planned it. Remove the intermediary and let users interact directly with innovation.  I don’t care what’s inside or isn’t inside iPad 2, as long as iPad 2 has the ability to run the highest quality apps possible.  iPad 2 meets this goal. When I see iPad competitors spend precious commercial space discussing product specifications, similar to the laptop wars of the early 2000s, I can only laugh.  

Random bytes:  Although iPad 2’s Safari is adequate for web surfing, I’m having a much better experience using apps to access website content.  I always think back to a Wired article published a few months back, titled “The Web is Dead. Long Live the Internet”. While the author was somewhat off with the concept of “The Web” , I agree with some of his general ideas; primarily that Apps are changing the way we use the Web. I find myself turning to apps instead of surfing the Web through a search engine. 

Drawbacks: Overall, I did find it somewhat hard to type on iPad 2.  The onscreen keyboard is not wide enough for normal typing, even with iPad 2 turned horizontally on its side.  I also found having the onscreen keyboard displayed horizontally was subpar because of the amount of screen real estate that it took up. I’ve been finding myself using one finger to type (similar to the iPhone) and this can make certain tasks difficult.

I also have a number of questions on transporting iPad 2 safely. Should I put iPad 2 in a backpack, briefcase, or carry it in hand?  I don’t have a smart cover (yet), but what about the back of the iPad and possible scratches or scuffs?  I am leaning towards buying some type of pouch to put it in (which then can go in another bag), but it’s the first time that I actually felt the need to buy some type of protection for an iOS device, which I’m not thrilled about. I would hate to cover something up that was meant to be seen.

Overall, my iPad 2 has exceeded my lofty expectations.  Interestingly, I am finding specific and distinct uses for my three primary Apple products (Macbook - typing, iPhone 3GS - continuous communication,  iPad 2 - apps and entertainment).  I believe the iOS ecosystem has reached an inflection point where app innovation now has enough momentum to self-sustain itself (given continuous product innovation from Cupertino). In the coming weeks, I will lay out my argument for why I think the iOS ecosystem is in a solid position compared to other mobile platforms and how app innovation will ultimately decide the winners and losers in this ongoing technology revolution.  Stay tuned. 

*I am still hesitant to pay for applications without knowing how often I will utilize the app. As I have said for months, a better app store with the ability to preview and test drive paid apps would be beneficial. 

Amazon Cloud

Amazon Cloud

1) While I applaud Amazon’s willingness to adapt its business model to the changing technology environment, I am left wondering if cloud music storage is the answer to Amazon’s quest for mobile content relevancy. While digital music was a hot topic a few years ago, services such as Pandora, last.fm, and Rhapsody have been gaining in popularity and serve as a viable alternative to digital music downloads. I also question Amazon’s seemingly eagerness to compete directly with Apple and its accompanying competitive advantages on more than one front.   

2) I worry that Amazon’s relationship with Android and the relative ho-hum introductions of these new features (appstore and now Cloud storage) could backfire and turn into Amazon’s achilles heel.  One of Google’s perceived weaknesses (but actually looked at as a strength within Google) is unveiling countless features and services with the goal of seeing what sticks, if anything. Is Amazon playing the leader or the follower with Amazon Cloud Drive? Will Amazon need to kick up its advertising campaign to put these new initiatives in front of potential users? As it stands now, mainstream media, and most of America, are unaware of Amazon Cloud Drive and probably will never use it due to this unawareness. Amazon has a had a healthy success rate in new features, but if new services are deemed unready or incomplete for prime time, Amazon’s reputation could take a hit. 

3) How is Amazon’s new music storage initiative intertwined with the music labels? According to several news sources, Apple has been stuck in music label negotiations as to how to adapt iTunes to the changing times. Amazon apparently didn’t seek any licenses or music label agreements and went ahead with its plans for storing purchased music in the Cloud. Does the music label’s support actually mean anything anymore?

4) Similar to Amazon’s recently unveiled appstore, the financial impact from Amazon Cloud Drive is murky and I suspect the long-term goal is once again to reiterate the “Amazon is Web Commerce” mental connection.

5) My gut tells me Apple is looking at these digital music initiatives, but from an industry changing perspective. As the music labels remain extra conservative in negotiations for fear of losing even more power at the hand of Apple, I am a believer that music labels will eventually cave and iTunes will adapt to changing consumer habits. It remains to be seen if Amazon will be at a position capable of competing with the new and improved iTunes.  As it stands now, I still see Amazon’s digital music initiatives at a huge disadvantage against the iTunes/iOS ecosystem. 

Amazon Appstore

Amazon Appstore

1) Amazon is a Retailer. Retail DNA. Retail Brains. Retail Ambitions. 

2) Amazon’s brand is the most powerful thing it owns. Similar to how people now associate “Google” with Search, “Amazon” holds the power to be associated with Retail - at the expense of the current retail brick and mortar giants.  

3) Amazon’s strategy for sustaining its brand is buying out (or killing) competing online retailers that have shown success in gaining name recognition and appeal (Zappos is a prime example).  Buy or kill the competition before it becomes too big to buy or kill.

4) Amazon cannot buy or kill iTunes/App Store and Amazon sees the writing on the wall. An ecosystem such as Apple’s iTunes/App Store is in a prime position to expand its reach into online commerce - at Amazon’s expense.  iTunes/App Store represents danger to Amazon’s long-term sustainability and strategy of becoming the unanimous destination for online retail and commerce. 

5) Amazon now has its own mobile application marketplace, using Android apps to fill the shelves.  Revenues and profits will largely be a non-factor, similar to the black box surrounding the Kindle/eBooks ecosystem. Amazon’s prime goal in creating a curated appstore is to compete against Apple, remain relevant, and stay on track to becoming the Walmart of the Web - the first and only destination for online retail. 

Music Wars: Facebook vs. Twitter vs. Myspace vs. Ping

Curious as to how Ping adoption rates were doing, I compared several popular music artists on Facebook, Twitter, Myspace, and Ping as of 10:45 am December 11, 2010.  I also looked at the number of original updates posted on Friday (December 10) by each music artist.

Justin Bieber

Facebook: 16,672,233 fans (original updates: 7)

Twitter: 6,295,146 (updates: 17) (38% of FB fans)

Myspace: 1,118,446 (blog updates: 1) (7% of FB)

Ping: 0 (updates: 0) (0% of FB) - No Ping page

Lady Gaga

Facebook: 24,578,788 (updates: 1)

Twitter: 7,325,965 (updates: 1)  (30% of FB)

Myspace: 1,420,540 (blog updates: 0) (6% of FB)

Ping: 635,799 (updates: 0) (3% of FB)

Michael Jackson

Facebook: 25,158,445  (updates: 2)

Twitter: 264,761 (updates: 4)  (1% of FB)

Myspace: 1,008,716 (blog updates: 0) (4% of FB)

Ping: 76,826  (updates: 0) (<1% of FB)

Coldplay

Facebook: 8,401,093 (updates: 1)

Twitter: 3,287,929 (updates: 2) (39% of FB) 

Myspace: 665,719 (blog updates 0) (8% of FB)

Ping: 427,010 (updates: 0) (5% of FB)

Atomic Tom  (band playing song using iPhones on NYC subway)

Facebook: 37,799 (updates: 2)

Twitter: 2,674 (updates: 2) (7% of FB)

Myspace: 12,318 (blog updates: 0) (33% of FB)

Ping: 2,447 (updates: 0) (7% of FB)

Quick Observations:  

1) Facebook pages are killing the compeititon. Pages are easy to navigate and include gift shops and song previews. Comment threads are packed.

2) Lady Gaga had the option to buy songs on Facebook through iLike (which has deep partnerships with Myspace and Facebook). 

2) Twitter had around 30% the number of Facebook followers. Smaller bands have much smaller twitter follower lists. Combined, Myspace and Ping had, on average, less than 10% the number of Facebook followers.  Atomic Tom had a much bigger representation on Myspace and Ping compared to Facebook and Twitter.  Will lesser-known artists/independent musicians turn to Ping?

3) Music artists have more fans following their Myspace page compared to their Ping page, but Myspace pages seem very cluttered and slow. 

4) Maintaining four different fan/music pages seems like a difficult task and very redundant. Original updates were minimal across the board with even twitter updates kept to the occasional promotional tweet (not fun to read). 

5) From the music artist’s point of view, which page is most important? Whichever offers the best spot for music fans to interact and buy music.

Facebook is currently the best spot for fans to interact. Besides Lady Gaga having the option to buy music using iLike,  every other artist mentioned in this post relied on Facebook fans going elsewhere to buy their digital music, with iTunes remaining the easiest option.  

Facebook + iTunes integration - watch out.  (Could this be the reason why Apple and Facebook can’t seem to agree on Ping?)

Two articles on the disagreement between Facebook and Apple on Ping:

The New York Times

SAI

This post was compiled while streaming Michael Jackson’s new album “Michael” through Facebook.