tim cook,

Siri's Been Busy

"Customers love [Siri]. It’s one of the most popular features of our most popular phone. But there’s more that it can do. And we have a lot of people working on this. And I think you’ll be really pleased with some of the things that you’ll see in the coming months…we’ve got some cool ideas about what Siri can do...[w]e’re doubling down on it.” - Tim Cook at D10

13 Days later:

Siri introduces WWDC 

Siri learns sports

Siri learns restaurants

Siri learns movies

Siri learns how to launch apps

Siri learns more languages

Siri learns how to tweet

Siri learns how to Facebook

Siri learns how to help you on your iPad

Siri learns on how to accompany you in your car

Siri’s been busy. 

Not Everyone Copies Apple

"[Apple is] going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do."

- Tim Cook in his first email to Apple employees as Apple’s new CEO sent August 25, 2011

"The path [Sony] must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains."

- Kazuo Hirai in response to being appointed Sony’s new President and CEO on February 1, 2012


Apple: {best, world, delight, proud} vs. Sony: {growth, businesses, accelerate, domains}

Not everyone copies Apple.