wall street

Apple 1Q13 Review; Thoughts on Guidance and AAPL

1Q13 Review

Apple’s 1Q13 results were largely in-line with my expectations.

  • Revenues beat ($54.5 billion vs. my $53.1 billion)
  • Margin beat (38.6% vs. my 37.9%)
  • EPS beat ($13.81 vs. my $12.75)
  • iPhone was an exact match (47.8 million - equal to my estimate)
  • iPad was slightly stronger than expected (22.9 million vs. my 22.4 million)

While I was pleased with the quarter, my estimates were considered somewhat bearish compared to the crowd; so needless to say, there were more disappointed faces than smiles.  Apple reported healthy growth metrics for iPhone and iPad, while iPhone ASP remained strong and iPad ASP declined due to the iPad mini.  

2Q13 Guidance

Management altered the way guidance is presented. While the reasoning was not disclosed, I don’t think its much of a stretch to assume its management’s way of ending analysts’ nasty habit of severely overestimating guidance.  When Apple’s earnings report was initially released, the stock was trading in the $490-$495 range.  Guidance seemed to be of Apple’s conservative nature - in that case, guidance was O.K.  When Apple clarified that it would no longer give EPS guidance, but instead release ranges (including upper limits) for several line-items used to reach EPS, the stock quickly fell to the $460-$465 range as guidance was considered NOT O.K. (it can be debated what management meant by guidance ranges, but I am assuming Apple’s actual results will fall within these ranges). 

I didn’t find Apple’s 2Q13 guidance (with the new ranges) to be overly concerning. Going into the quarter, I knew 2Q13 was going to be tough due to difficult year-over-year comparisons to 2Q12. Judging from the stock’s decline, I guess I was in the minority. 

Did Anything Actually Change? 

Taking a step back from all of the earnings noise, I didn’t learn much new about Apple. Both iPhone and iPad unit growth is slowing, margin remains pressured due to newer products, and EPS growth will be difficult to achieve in 2013.  Minor details such as the iPhone 4 remaining supply-constrained (most likely due to limited resources and parts allocated to iPhone 4 production), iPad mini coming into supply/demand balance by the end of this quarter, and the mix between new and old iPhones remaining constant weren’t exactly market-moving data points.  

AAPL 

It is interesting to read the differing opinions on Apple’s quarter between the Valley’s reaction and that of Wall Street.  In the Valley’s eyes, Apple did great and is firing on all cylinders, but according to Wall Street, AAPL stock is broken as growth is slowing. I think reality is somewhere in the middle of those two extremes.  

AAPL has now been in a 4-month tailspin, including widespread shareholder rotation (meaning many of Apple’s shareholders as of the end of September are selling and being replaced by new shareholders). Such a rotation is often quite volatile, resulting in lower stock prices as the new shareholder base has different priorities and expectations for Apple (often of a lesser nature).  

Back in January 2012, the consensus view on Apple was that EPS from iPhone and iPad would plateau around $60. An additional premium for Apple optionality (i.e. new products) may push EPS to $70. P/E multiple and dividend payout ratios were then calculated accordingly.  Things certainly have changed.  The consensus view is now of Apple EPS topping out around $40. It’s tough for a stock labeled as *the* momentum tech growth story to keep its luster when EPS expectations are cut by 30%. Of course, investors and traders love to panic and overreact, so not only is Apple’s EPS problematic, but Apple’s business model is apparently broken, management is clueless, and the company is the new Microsoft. It is what it is and I don’t see a reason to fight it. 

Investors buying AAPL today (or for that matter - the past year) should not be buying it on iPhone and iPad predictions, but rather Apple’s ability to disrupt itself and introduce new product categories. Not surprisingly, when things are good and AAPL is up, everyone assumes Apple is in great shape. When AAPL is down, management is assumed to be inept; unable to innovate and remain relevant. 

Looking ahead, I think it will be difficult for Apple to report EPS growth in 2Q13 and 3Q13, due to tough year-over-year comparisons related to margins. Modest growth should come back in 4Q13 and moving into 2014.  I am assuming anyone with an earnings model is well aware of these trends, but judging from today’s stock price action, I may be too generous in my assumptions.  Catalysts such as China Mobile selling the iPhone (not in my model) or new products are most likely not being contemplated by Wall Street and one can argue even if catalysts come to fruition, many will simply brush them off as a non-event.  Just as funds had to own AAPL last year to beat certain performance benchmarks, many funds now have to sell AAPL because the stock is down. 

Many are trying to find rational answers with AAPL’s price action, but since the following statements are often true, I’m not sure how many answers are actually out there:

A stock often goes up because it has been going up. 

A stock often goes down because it has been going down. 

A stock’s valuation matters only when valuations start to matter. 

Fundamentals are important only when fundamentals become important. 

AAPL 3Q12 Estimate

Revenue: $41.3 billion (AAPL guidance: $34.0 billion/Consensus: $37.4 billion) 

  • I expect iPad and iPhone to represent approximately 75% of Apple’s quarterly revenue.  

GM: 45.5% (AAPL guidance: 41.5%/Consensus: 43.3%)

  • Apple’s margin jumped to 47.4% last quarter, from 40.5% in 2011. Weaker iPhone sales should serve as a headwind for sequential quarterly GM expansion in 3Q12, although attractive component pricing will continue to provide support for yoy improvement (Apple reported 41.7% margin in 3Q11). 

EPS: $12.30 (AAPL guidance: $8.68/Consensus: $10.34) 

  • I expect Apple to report 58% yoy EPS growth. 

Product Unit Sales and Commentary

Macs: 4.7 million (19% yoy growth)

  • I expect Mac shipments to show continued strong yoy growth following updates to the laptop lineup at WWDC. Pent-up demand and early back-to-school purchases should help offset MacBook Pro with Retina display shortages.

iPad: 21.3 million (130% yoy growth)

  • Apple will report record iPad sales for 3Q12. My iPad estimate assumes approximately 1.8 million iPads sold per week (including iPad 2 sales), which compares to the approximate 1.2 million weekly run rate during the last holiday quarter. Management commentary regarding continued iPad supply/demand imbalance bodes well for record iPad sales. Anecdotally, iPad 2 sales in education and business appear robust following the price cut, while lower component and manufacturing pricing should help to limit margin compression.

iPod: 6.6 million (13% yoy decline)

iPhone: 29.5 million (45% yoy growth)

  • My estimate reflects an average 2.5 million weekly iPhone sales run rate. At the end of 2Q12, Apple reported 8.6 million iPhones in the channel inventory, a sequential increase of 2.6 million units. Backing out the inventory build, Apple reported an average 2.7 million weekly sales run rate last quarter. With supply/demand in balance and rumors of the new iPhone building, I expect the weekly sales run rate to decline into the fall.

When Apple releases earnings on July 24, iPad and iPhone sales, along with reported margin, will represent investor’s primary focal points. Apple’s prior commentary foreshadows a strong iPad quarter, surpassing the 15.3 million units sold in 1Q12. Any iPad sales number solidly above 17-19 million units will be looked at positively by the Street. With iPhone supply/demand having been in equilibrium for some time, Apple will not benefit from any significant inventory build this quarter, although carrier and country distribution expansion will result in solid yoy growth. Sell-side iPhone sales estimates have been set at somewhat realistic levels and one should not be surprised with sales between 25-30 million units, although iPhone sales estimates become somewhat irrelevant as we get closer to the new iPhone launch.

Anchoring Bias Impacting Wall Street's View on Apple

Predicting tech trends beyond 6-12 months is somewhat of a futile endeavor, but two groups of analysts attempt the feat: paid and non-paid.  Paid analysts largely encompass sell-side analysts - think along the lines of Goldman Sachs and Piper Jaffray. Non-paid analysts include everyone else and seem to have acquired the “independent” nomenclature.  There remains another group - buy-side (think hedge funds and mutual funds) - who don’t actually publish Apple forecasts, instead utilizing paid (and independent) analysts forecasts. 

Modeling Apple’s business (and earnings) involves two parts:  

1) Knowing how to model a company’s financials. This is the easy part.  Setting up an excel sheet to model revenues, expenses, and earnings going forward.  Financial modeling is essentially Finance 101 (ironically many students have no clue what they are doing when they take intro Finance classes since the field is so disorganized academically in primary and high school).

2) Knowing how to model a company’s performance. This is the hard part. This is the part of modeling that is more art than science.  How many iPads will Apple sell next year?  How about iPhones?  Experience, intelligence, and a clear mind separate the amateurs from the professionals. 

I’ve discovered that looking at someone’s forward Apple projections reveals a lot about what they think of Apple and this is where things get interesting. Sell-side consensus for Apple earnings per share currently stands at $32.35 for fiscal year 2012 and $36.94 for fiscal year 2013.  From a stock valuation standpoint, these numbers are important, but converting these numbers into growth, Wall Street believes Apple will grow 18% in 2012 and 14% in 2013.

In order to put these numbers in context, I compare Apple’s projected earnings growth to other technology companies:

             2012     2013

GOOG:    19%       17%

IBM:        11%       11%

MSFT:      6%          9%

HPQ:      -1%          2%

RIMM:   -20%         2%

DELL:      26%       -2%

Average:  7%        7%

AAPL:     18%       14%

(consensus data from FactSet and current as of 9/10/11) 

Now we are getting a better picture of how Wall Street views Apple. Tim Cook and company are expected to outperform the overall technology sector, growing earnings 14% in 2013, versus a peer average of 7%.  However, Apple’s 14% projected growth in 2013 pails in comparison to current 70% growth.  What is going on here?

Instead of sell-side analysts “not getting it” - as some independent Apple analysts say, I think anchoring bias is the main culprit. 

I thought Wikipedia did a good job at trying to define anchoring in a few sentences:

Anchoring and adjustment is a psychological heuristic that influences the way people intuitively assess probabilities. According to this heuristic, people start with an implicitly suggested reference point (the “anchor”) and make adjustments to it to reach their estimate. A person begins with a first approximation (anchor) and then makes incremental adjustments based on additional information.

Sell-side analysts are comparing Apple to its peers too much. Although analysts still believe Apple will outperform, many are modeling Apple with a 5-10% technology industry growth rate in mind. Apple’s growth is then pegged above this range, albeit by only a small margin.  Apple is being anchored to its peers and corresponding lower growth rates.

Sell-side analysts may think Apple will sell a ton of iPhone and iPads, but end up with much lower Apple growth rates because Apple’s peers are performing so poorly. To make matters worse, much of this comparing, and anchoring, is occurring on a subconscious level, making it that much harder to acknowledge and correct. 

Meanwhile, independent Apple analysts aren’t subjected to anchoring bias since they are only modeling Apple.  In a way, they are able to put Apple in a valuation bubble.  If independent analysts began to model Apple peers on a regular basis, I would suspect anchoring would become a bigger issue among the group.

As an independent Apple analyst, how fast do I think Apple will grow earnings?

2012:   40%+

2013:   35%+

My 2012 earnings growth estimate is twice the pace of Wall Street’s 18% growth estimate.  

RIMM’s troubles, HPQ’s reorganization, MSFT’s status quo, and GOOG’s continuing mystery are causing Wall Street to view Apple with a more conservative eye. What is the solution? Unfortunately, I don’t expect Wall Street’s anchoring bias to end anytime soon. Apple will continue reporting large quarterly earnings beats, while Wall Street continues to gush over Apple’s growth.