Today's Above Avalon stories:

The Full Jony Ive Talk at Vanity Fair
Dell Wants out of the PC Business
Lyft Partners with Hertz

We kick off today's email by discussing a few additional themes of Jony Ive's talk at the Vanity Fair New Establishment Summit. The full video of his talk was recently released and his comments on Apple design are quite valuable when analyzing how Apple thinks about the world. We then shift over to one recent piece of news related to Dell and the PC business that many may have brushed over when thinking about the Dell/EMC merger. We conclude with Lyft partnering with Hertz and why such actions are worth keeping an eye on when it comes to Apple's ambitions in the auto space.

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