Today's Above Avalon stories:

A Closer Look at Apple's Services Business Segment
The Chess Game Heading into WWDC
New iPhone Ads

Happy Wednesday. I consider today's email as a type of WWDC preview. I wanted to start laying some of the framework for where iOS and Apple are positioned, heading into this year's developer conference. The first topic takes a closer look at Apple's Services business segment, which helps explain why Apple is rushing into music and video streaming. Next, we have an Apple strategy session for how I think Apple is thinking of the current environment in which one can argue iOS is at its strongest point since its inception. We conclude with a few words on Apple's latest "Shot on iPhone 6" marketing campaign.

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