Today's Above Avalon stories:

Apple's Quest for Perfection
HBO Now Is Succeeding

We begin today's email by taking a closer look at how Apple thinks about success. By placing perfection as an end goal, Apple is able to shake off any negative attributes associated with strong sales, such as satisfaction and contentment. We look at the iPhone and Apple Watch and discuss key aspects where this practice of striving for perfection provides clues as to where Jony and team will focus future development. We then look at new HBO Now subscriber numbers and reach several conclusions about what a successful HBO Now product means for the future of video content and Apple's presence in the space.

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