Neil Cybart Neil Cybart

Apple vs. Hey

Today’s update is going to address a somewhat complicated development that played itself out yesterday regarding the App Store and a new paid email service called Hey (from Basecamp). There are a number of interesting discussions found with the topic that will shine some light on the App Store business and the topic of Apple having monopolistic tendencies with the way it oversees the App Store.

There is a lot to go over so the 2,800-word email includes the following sections: 

  • Setting the Scene

  • Apple’s Argument

  • The Functionality Question

  • Not Missing the Forest for the Trees

  • Estimating App Store’s Profitability (I go over the math for deriving how much profit Apple generates from the App Store)

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