Neil Cybart Neil Cybart

Apple “Commits” $6B to Original Video, Thoughts on Apple TV+ Pricing, Disney Announces Apple Integration

Today's Above Avalon daily update includes the following stories:

  • Apple “Commits” $6B to Original Video

  • Thoughts on Apple TV+ Pricing

  • Disney Announces Apple Integration

We kick off today’s update with my thoughts on the Financial Time’s article about Apple committing $6B to original video content. There are aspects of the report that I view with skepticism. The discussion then turns to my latest views regarding Apple’s strategy for pricing Apple TV+. When it comes to Apple TV+ pricing, too many people are getting caught up by Disney. The email concludes with a quick update involving Disney’s plans to integrate its new streaming services with Apple devices.

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