Thoughts on Apple Watch, Apple Watch Ads Are Getting Better, Apple Campus 3?

Today's Above Avalon stories: 

  • Thoughts on Apple Watch (new monthly and quarterly sales projections as well as estimates on ASP and margins)
  • Apple Watch Ads Are Getting Better
  • Apple Campus 3 in Sunnyvale?

We begin today's email with Apple Watch, taking a deep-dive into why I think the Watch is being underestimated. We go over my new Apple Watch monthly and quarterly sales projections as well as thoughts on average selling price and margins. Sticking with Apple Watch, Apple unveiled new Apple Watch commercials last evening, and they are the best ads yet for the product. We take a closer look at why they are so good. We conclude by looking at Apple's most recent real estate transaction and a few observations I had on the deal.

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