Swiss Watch Exports Down 9% in October, The Motivation Behind the New Apple Watch Charging Dock

Today's Above Avalon stories: 

  • Swiss Watch Exports Down 9% in October
  • The Motivation Behind the New Apple Watch Charging Dock  

We begin today's email by discussing Swiss Watch exports for the month of October. Trends continue to head in a negative direction and it is becoming more difficult to brush them off as one-offs or just due to currency moves. We then shift over to Apple's new $79 Apple Watch magnetic charging dock. While some may look at the dock as just an overpriced toy, I view it as a clear indication of Apple's Watch strategy playing itself out. The themes of luxury, accessories, and experiences need to be discussed. We conclude with a brief discussion of how luxury accessories can impact Apple's bottom line.

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