Thoughts on iPhone Sales

Today's Above Avalon stories: 

  • Thoughts on iPhone Sales
  • The Morgan Stanley Report
  • What's Really Happening with iPhone Sales?
  • Changing iPhone Strategies
  • AAPL Stock in 2016
  • Final Takeaways

Today's email will be dedicated to the iPhone and specifically my thoughts on iPhone sales. Morgan Stanley released a report yesterday calling for iPhone sales to decline in FY2016. We take a look at the note and then peel back some layers to see what is really happening with iPhone sales in recent months and what may be the root cause. We then look at three strategies Apple management will likely utilize to address these iPhone sales concerns. We conclude with a few thoughts on AAPL shares in context of these slowing iPhone sales reports.

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