Apple is Learning from Best Buy, The Cable Bundle's Future

Today's Above Avalon stories: 

  • Apple is Learning from Best Buy
  • The Cable Bundle's Futur

There was big news out of Best Buy yesterday as the company is accelerating its Apple Watch rollout due to strong demand. We take a closer look at this news and why I think Apple may be rethinking a few things about Apple Watch retail as a result. Yesterday I published an Above Avalon post about the idea of Apple destroying the big cable bundle with a leaner bundle. Today, we take a deep dive into why the video bundle is good for consumers, why I don't think bundle alternatives like direct to consumer or pay per episode will work, and what needs to be done to make the bundle relevant in a mobile world. 

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