Apple Car Given the Green Light, Auto Executive Predicts Apple Car Will Fail Miserably, Rethinking the iPhone "S" Cycle

Today's Above Avalon stories: 

  • Apple Car Given the Green Light
  • Auto Executive Predicts Apple Car Will Fail Miserably
  • Rethinking the iPhone "S" Cycle

We kick off today's email with the big scoop from the WSJ about Apple giving the Apple Car the green light. I continue to think we have been on the right track when thinking about Apple's ambitions in the car market and want to take this opportunity to break apart the WSJ story and discuss the major implications from the piece. Soon after the WSJ published its Apple Car story, auto executive Bob Lutz went on CNBC to throw cold water on the idea of Apple doing a car. We take a closer look at his argument. We conclude with a few reasons why I think differently about the iPhone "S" cycle. 

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