Apple Scales Back Project Titan, What Happened to Project Titan?, Apple's New Car Strategy

Today's Above Avalon stories: 

  • Apple Scales Back Project Titan
  • What Happened to Project Titan?
  • Apple's New Car Strategy

Today's update is dedicated to discussing Project Titan. We begin with a closer look at Bloomberg's report that Apple has scaled back Project Titan. After going over my Project Titan timeline, we take a deep dive into my theory on what happened to Titan. The discussion includes both a look at the changing auto industry and specific issues Apple likely experienced. The email then turns to Apple's new car strategy. We go over my two theories on where Apple is headed with Project Titan over the next few years. We conclude with my thoughts on why it is critical for Apple to get involved in cars and how Apple can still achieve a "wow" moment in transportation. 

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