Today's Above Avalon stories:
- Fiat Chrysler CEO Marchionne on Apple's Auto Ambitions
- Apple Passes on NFL Streaming Rights
- $25 Apple Watches
We kick off today's email by discussing Sergio Marchionne's latest comments on Apple's car ambitions. The debate taking place in the automobile industry centers on the role legacy auto manufacturers will play in an industry run by technology companies. We take a closer look at Marchionne's suggestions for Apple and why he is too optimistic in his claims. Next, we discuss Re/code's report that Apple has passed on the latest NFL streaming rights deal while Amazon is increasingly interested in live sports. We conclude with a closer look at a new deal by Vitality Group, a health-service firms, that offers $25 Apple Watches to employees as long as they meet their employer's monthly fitness/health goals. There is reason to be skeptical that this development is the start of something big.
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