The New iPad Pro Ad Campaign, Fossil Seeing Smartwatch Strength

Today's Above Avalon email includes the following stories: 

  • The New iPad Pro Ad Campaign
  • Fossil Seeing Smartwatch Strength

We begin today's email with a closer look at Apple's new iPad Pro ad campaign. This is the first multi-ad campaign for the iPad Pro. We discuss the target market Apple is going after with these ads and what it tells us about Apple's iPad strategy. We also go over a few additional observations on the ads. The email then turns to Fossil management's commentary regarding the watch industry during this past holiday quarter. The company is seeing something different than many other wrist wearables companies. 

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