Apple Building AR Platform, Amazon Continuing to Explore Stores, Apple Retail Genius Changes

Today's Above Avalon email includes the following stories: 

  • Apple Building AR Platform
  • Amazon Continuing to Explore Stores
  • Apple Retail Genius Changes

We kick off today's email with my thoughts and observations on Bloomberg's recent article detailing aspects of Apple's augmented reality (AR) initiative. There's more to the story than Apple working on a pair of AR glasses. The discussion then turns to The New York Times' big profile on Amazon's retail ambitions. We look at the news from the perspective of Apple Retail. The email concludes with a closer look at recent Apple Retail Genius changes pertaining to how training is conducted. There is evidence of the change signaling a much larger shift in strategy regarding Apple Geniuses. 

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