Apple to Sell Cellular Apple Watch, Apple Watch to Follow iPhone "S" Cycle, My Theory on Intentional Apple Leaks

Today's Above Avalon email includes the following stories: 

  • Apple to Sell Cellular Apple Watch
  • Apple Watch to Follow iPhone "S" Cycle
  • My Theory on Intentional Apple Leaks

We begin today's email with my thoughts on Apple planning to unveil a cellular Apple Watch next month. We go over how such a product would fit within an iPhone world. The email then turns to the WSJ article reporting that Apple plans to update the Apple Watch like the iPhone going forward. We go over what such an update schedule would look like. The discussion concludes with my theory that news of a cellular Apple Watch is an intentional Apple leak a few weeks ahead of the company's largest product unveil in years. We go over controlled leaks, how the cellular Apple Watch reports display the characteristics of an intentional leak, and why Apple would be motivated to leak news about a cellular Apple Watch.

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