iPhone Isn't a Veblen Good, The Intriguing Gold iPhone 8, Thoughts on Early iPhone and Watch Orders

Today's Above Avalon email includes the following stories: 

  • iPhone Isn't a Veblen Good
  • The Intriguing Gold iPhone 8
  • Thoughts on Early iPhone and Watch Orders

We kick off today's email with my thoughts on the WSJ's recent article regarding Apple's iPhone X pricing strategy. Is Apple doubling down on luxury and positioning the iPhone as a Veblen good? We go over Veblen goods and my thoughts on the topic. The discussion then takes a closer look at iPhone 8 and 8 Plus and how Apple is using the all-new gold iPhone finish to shift customer demand. The email turns to four of my observations regarding early iPhone 8 / 8 Plus and Apple Watch Series 3 orders. 

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