Apple to Acquire Texture, Apple Doubling Down as a Content Distributor, Eddy Cue Speaks at SXSW

Today's Above Avalon daily update includes the following topics: 

  • Apple to Acquire Texture
  • Apple Doubling Down as a Content Distributor
  • Eddy Cue Speaks at SXSW

Today's email begins with my thoughts on Apple signing an agreement to acquire Texture, a digital magazine subscription service. We go over Apple's motivation in acquiring Texture. The discussion then turns to how we are starting to see the blueprint for Apple's content strategy. We go over Apple's master plan for content in greater detail. The email concludes with highlights from Apple SVP Eddy Cue's talk at SXSW. 

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