Sad State of Mac Hardware, Apple's "Behind the Mac" Ad Campaign, Apple Teams Up with Oprah

Today's Above Avalon daily update includes the following topics: 

  • Sad State of Mac Hardware
  • Apple's "Behind the Mac" Ad Campaign
  • Apple Teams Up with Oprah

Today’s email kicks off with my thoughts on Rogue Amoeba's criticism of Apple's Mac hardware strategy. The discussion then turns to Apple's newest ad campaign. In what came as a surprise, the ads are for Mac. The email concludes with Apple partnering with Oprah on content. We go over how the news contains some clues regarding Apple's upcoming video plans. 

This daily update is available for Above Avalon subscribers. To continue reading, click here.


Become an Above Avalon subscriber to read today's email and receive future daily updates. You can use the payment forms/links below to sign up ($20/month or $200/year). For more information on subscriptions, click here