Apple Partners With IMAX for F1, MLS and Apple Kick Off New Season, Apple Partners With EverPass Media
Hello everyone. What a winter we are having here in Connecticut. We can now add a blizzard to the mix. Monday's snowfall totaled 15 inches which was a little bit less than the 17 inches from just a weeks ago. It still led to a crazy Monday.
Today's update will have an Apple sports theme as we kick things off with F1 news and then turn to MLS.
Apple Partners With IMAX for F1
Here’s Motorsport:
“IMAX has announced that a select number of races will be shown live in IMAX locations across the United States in 2026.
The new fan viewing experience is part of a collaboration with Apple TV, which has taken over the broadcasting rights for the championship in the US on a multi-year deal from 2026.
‘F1 is a rapidly growing force in sports and culture in the US, and by bringing F1 on Apple TV live to IMAX theatres nationwide, we’re delivering the energy and excitement to even more screens in a truly immersive way,’ said Oliver Schusser, Apple’s vice president of music, sports, and Beats.
'We’re excited to collaborate with IMAX to expand access to F1 on Apple TV and give fans across the U.S. a powerful new way to experience the speed and spectacle that the sport delivers.’"
Details remain on the light side. For example, ticket pricing was not given. Five grands prix will be shown with distribution that will exceed at least 50 U.S. IMAX theaters. Since IMAX has 380 U.S. theaters, we can probably assume distribution will be more than 50 theaters.
It’s good that Apple is willing to think outside the box with F1 distribution. What is the point of Apple getting its hands on F1 distribution rights if the plan is just to do what other distributors have done?
Some of the business calculation at play with this IMAX partnership may be that F1 and IMAX will
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