Apple Unveils MacBook Neo, Neo as a Mac Inflection Point, The Windows Brigade Is Doomed
Happy Thursday. Today's update will be dedicated to the big story from Wednesday: Apple unveiling an all-new $599 MacBook. For tomorrow's update, we will look at a few broader themes found throughout this week's Apple product unveilings.
Let’s jump in.
Apple Unveils MacBook Neo
In what is the most intriguing new Apple product from a strategy perspective since Apple Vision Pro was unveiled in 2023, Apple unveiled its lowest-priced MacBook in history. At $599 ($499 education pricing), MacBook Neo is a consequential product that will likely go on to represent a new (neo = new) chapter not just for the Mac, but also for Apple.
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