The Ferrari Luce, Project Titan vs. Ferrari Luce, Rivian Talks Down CarPlay (Again)

Today's Above Avalon Daily update includes the following stories: 

• The Ferrari Luce

• Project Titan vs. Ferrari Luce

• Rivian Talks Down CarPlay (Again)

The update will have an automobile theme as we discuss various design paths being taken in personal transport. We begin with the Ferrari Luce. After discussing Luce’s various design attributes, we compare the Luce to what Apple was working on with Project Titan. More than a few people took to social media to say that Ferrari Luce was the vehicle that Apple couldn’t get across the finish line with Project Titan. That’s not an accurate assessment. We conclude with Rivian’s software chief’s odd interview with The Verge. There is a flaw in Rivian’s thinking regarding voice assistants and agentic integrations in the car.

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