Takeaways From Apple’s Global App Store Study, An Opposing View of the App Store, My Reaction
Hello everyone.
Welcome to a special Friday edition of the Above Avalon Daily newsletter.
Let’s jump into today’s update.
Takeaways From Apple’s Global App Store Study
Last week, Apple released a study that looked at the U.S. App Store ($406B in billings and sales in 2024). Yesterday, Apple released another App Store study that looked at global App Store trends. Both studies, which were funded by Apple, were from the same authors.
On a global basis, the App Store is estimated to have facilitated $1.3T in billings and sales in 2024, double the total seen in 2019. Billings refers to paid apps and in-app purchases while sales reflect the much larger amount of cash spent buying goods and services via apps.
The last published estimate for global App Store billings and sales was $1.1T in 2022.
Become a member to continue reading today’s update. Already a member? Read the full update here.
An audio version of this update is available to members who have the podcast add-on attached to their membership.
Member Privileges and Benefits
Become an Above Avalon member and receive the following privileges and benefits:
Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.
Archive Access. Access previous newsletters sent to members.
Member Forum Access. Access all channels in the Above Avalon forum in Discord.
Email Access. Receive timely responses from Neil to email inquiries.
Access to Add-ons. Customize a membership with the Podcast, Inside Orchard, and Financial Models add-ons.
Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource.