Neil Cybart Neil Cybart

Examining Eddy Cue’s Media Blitz

Today's Above Avalon Daily update includes the following story:

  • Examining Eddy Cue’s Media Blitz

Happy Friday. Over the past few months, Apple SVP Services Eddy Cue has sat down for a decent number of media interviews. Cue is one of the most influential and powerful executives within Apple (among the top three). Over the summer, the “F1 The Movie” release required Apple to go on the PR offensive. More recent interviews have been aimed at drawing attention to some of Apple’s services, like Apple Music Classical, in addition to Apple’s sports play and broader ambitions found with Apple TV (recently rebranded from Apple TV+). Today’s update will be dedicated to going over the most important takeaways from the interviews.

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