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Thoughts on Day 2 of Apple’s Spring Product Launch, The iPad Air (M4), More on iPhone 17e and Low-End Smartphones

March 4th, 2026
By Neil Cybart


Thoughts on Day 2 of Apple’s Spring Product Launch
The iPad Air (M4)
More on iPhone 17e and Low-End Smartphones


Hello everyone. Apple’s busy week continues with the second day of new and updated products.

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Let’s jump into today’s update.

Thoughts on Day 2 of Apple’s Spring Product Launch

Earlier today, Apple unveiled a slew of updated products:

  • MacBook Air (M5) for $1,099. The price floor has been increased by $100 to reflect Apple doubling the amount of starting storage. Said another way, pricing for the 512GB storage option went down by $100 as that option for the MacBook Air (M4) had been $1,199.

  • M5 Pro and M5 Max chips.

  • MacBook Pro (M5 Pro and M5 Max) with a price floor that is $200 higher than its predecessors reflecting Apple doubling the amount of starting storage. Unlike what was found with the MacBook Air (M5), pricing for the same amount of storage last year was unchanged.

  • An updated Studio Display ($1,599).

  • An all-new 27-inch Studio Display XDR ($3,299) which is positioned as the more premium option next to the Studio Display. The $4,999 (+$999 for the stand) 32-inch Pro Display XDR is being discontinued.

AI was the major theme connecting these Mac updates. Given an increasing number of AI workflows occurring on device,

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