Neil Cybart Neil Cybart

Oura Unveils Ring 5, Revisiting Swiss Watch Sales, Swatch and Audemars Piguet Launch Royal Pop Watch

Today's Above Avalon Daily update includes the following stories: 

  • Oura Unveils Ring 5

  • Revisiting Swiss Watch Sales

  • Swatch and Audemars Piguet Launch Royal Pop Watch

Today’s update will have a wearables theme as we begin with smart rings and then shift up a bit to the wrist. We discuss why it remains difficult for Neil to get worked up over smart rings. The update then looks at how Apple Watch has impacted Swiss Watch sales (from 2014 to 2025). This sets the scene to then discuss Swatch and Audemars Piguet collaborating on a pocket watch. We go over why Audemars Piguet (AP) is involved with selling a $400 Swatch pocket watch.

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