Neil Cybart Neil Cybart

Examining Eddy Cue’s Media Blitz

Today's Above Avalon Daily update includes the following story:

  • Examining Eddy Cue’s Media Blitz

Happy Friday. Over the past few months, Apple SVP Services Eddy Cue has sat down for a decent number of media interviews. Cue is one of the most influential and powerful executives within Apple (among the top three). Over the summer, the “F1 The Movie” release required Apple to go on the PR offensive. More recent interviews have been aimed at drawing attention to some of Apple’s services, like Apple Music Classical, in addition to Apple’s sports play and broader ambitions found with Apple TV (recently rebranded from Apple TV+). Today’s update will be dedicated to going over the most important takeaways from the interviews.

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Neil Cybart Neil Cybart

My Initial Impressions Using Apple Vision Pro (M5), The Dual Knit Band Is the Real Deal, Apple Vision Pro Is a Window to the World

Today's Above Avalon Daily update includes the following stories:

  • My Initial Impressions Using Apple Vision Pro (M5)

  • The Dual Knit Band Is the Real Deal

  • Apple Vision Pro Is a Window to the World

For the past week, I’ve been using an Apple Vision Pro (M5). Today’s update will be dedicated to talking about the product. We begin with my initial impressions regarding both the headset and Apple’s new Dual Loop Band. The discussion then turns to answering a question that has been swirling in my head for the past 2.5 years: Why does Apple Vision Pro exist? Based on social media, there continues to be a good amount of confusion regarding the answer.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


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  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

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Neil Cybart Neil Cybart

Apple Rebrands Apple TV+, Reading Between the (Apple TV+ Rebranding) Lines, Crunching Some Numbers for Apple's Sports Spending

Today's Above Avalon Daily update includes the following stories:

  • Apple Rebrands Apple TV+

  • Reading Between the (Apple TV+ Rebranding) Lines

  • Crunching Some Numbers for Apple's Sports Spending

Hello everyone. This is going to be one of those weeks in which the schedule is a bit all over the place. For the past few days, I’ve been using and testing the updated Apple Vision Pro (M5) and iPad Pro (M5). This has required me to shift a few things around.

The game plan for today is to continue the Apple/sports discussion that was found in Monday’s update. We will begin today’s discussion though with Apple rebranding Apple TV+. The next update will then take a detour to discuss Apple Vision Pro (M5). There is a good amount to discuss about that product. If all goes according to plan, we will then wrap up the week in a few days with a closer look at Eddy Cue’s press bonanza.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

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  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

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Neil Cybart Neil Cybart

Apple Wins Formula 1 Rights, Apple / Formula 1 Deal Terms, Apple’s Sports Bet Grows

Today's Above Avalon Daily update includes the following stories:

  • Apple Wins Formula 1 Rights

  • Apple / Formula 1 Deal Terms

  • Apple’s Sports Bet Grows

Hello everyone. We will begin a new week of updates with some big Apple news on the sports front. The discussion will roll into Tuesday as we examine new comments from Apple SVP Eddy Cue who has been doing a fair amount of press in recent months.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

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  • Full Access to Above Avalon Forum. Access exclusive channels in the Above Avalon forum in Discord.

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Neil Cybart Neil Cybart

Apple Updates iPad Pro, Current State of iPad, Apple Updates MacBook Pro

Today's Above Avalon Daily update includes the following stories:

  • Apple Updates iPad Pro

  • Current State of iPad

  • Apple Updates MacBook Pro

On Wednesday, Apple unveiled updates to products across three different categories (iPad, Mac, and Vision). The last update (available here) was focused on the M5 chip and the updated Apple Vision Pro. Today’s update is focused on the new iPad Pro and 14-inch MacBook Pro. With an updated iPad Pro in the mix, it’s also a good time to recap the broader iPad line.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

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Neil Cybart Neil Cybart

Apple Unveils M5 Chip, Apple’s Silicon Advantage, Apple Vision Pro Receives First Update

Today's Above Avalon Daily update includes the following stories:

  • Apple Unveils M5 Chip

  • Apple’s Silicon Advantage

  • Apple Vision Pro Receives First Update

Happy Wednesday. It’s been a busy day with Apple unveiling updates to products across three different categories (iPad, Mac, and Vision). Today’s update will examine the M5 chip and how Apple is gaining an advantage in the marketplace by designing its own chips. The discussion will then turn to Apple unveiling the first update to its headset with the Apple Vision Pro (M5). Our discussion will likely roll into tomorrow's update when we will focus more specifically on the updated iPad Pro and 14-inch MacBook Pro.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

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Neil Cybart Neil Cybart

Select NBA Games to Be Streamed in Apple Immersive Video, Sports on Apple Vision Pro, Chicken or the Egg: Apple Immersive Video

Today's Above Avalon Daily update includes the following stories:

  • Select NBA Games to Be Streamed in Apple Immersive Video

  • Sports on Apple Vision Pro

  • Chicken or the Egg: Apple Immersive Video

Happy Tuesday. We will jump right into things with some big news on the Apple Vision Pro front regarding immersive content. The discussion then turns to how Apple has the opportunity to reconfigure the entire entertainment industry to give live sports a shot in the arm. We conclude the update by examining criticism that says Apple should have had more immersive content available for Apple Vision Pro before the headset was launched.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

  • Member Forum Access. Access exclusive channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

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Neil Cybart Neil Cybart

OpenAI’s App Pitch, OpenAI’s HW Strategy, OpenAI Running Into Device Delays

Today's Above Avalon Daily update includes the following stories:

  • OpenAI’s App Pitch

  • OpenAI’s HW Strategy

  • OpenAI Running Into Device Delays

Hello everyone. For today’s update, we continue the discussion that was found in Tuesday’s update regarding OpenAI. It’s been a while since we have seen genuine angst in the air regarding alternatives to the digital app paradigm. We discuss OpenAI’s vision behind “Apps in ChatGPT.” The update then turns to recapping where OpenAI’s hardware play is most likely headed. We conclude with a closer look at the Financial Times’ report regarding Jony Ive and the OpenAI team running into product development issues involving new devices.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

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Neil Cybart Neil Cybart

OpenAI’s DevDay Keynote, Where My Skepticism Is Found, Jony Ive’s Fireside Chat at DevDay

Today's Above Avalon Daily update includes the following stories:

  • OpenAI’s DevDay Keynote

  • Where My Skepticism Is Found

  • Jony Ive’s Fireside Chat at DevDay

Hello everyone. Today’s update will be dedicated to OpenAI which held its third annual developer conference yesterday in San Francisco.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

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Neil Cybart Neil Cybart

EA Sells to Private Equity, Gaming Industry Continues to Change, Anthropic’s NYC Pop-up Shop

Today's Above Avalon Daily update includes the following stories:

  • EA Sells to Private Equity

  • Gaming Industry Continues to Change

  • Anthropic’s NYC Pop-up Shop 

Hello everyone. We will jump into a new week of updates with gaming news. EA will be acquired for $55 billion in what is the largest PE-funded buyout in history. The discussion then turns to Anthropic’s interesting pop-up shop in NYC.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

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Neil Cybart Neil Cybart

Let’s Talk About Bloomberg’s Vision Pro Hit Piece, Revisiting Apple’s Spatial Computing Strategy

Today's Above Avalon Daily update includes the following stories:

  • Let’s Talk About Bloomberg’s Vision Pro Hit Piece

  • Revisiting Apple’s Spatial Computing Strategy

Hello everyone. For today’s update, we will take a closer look at a Bloomberg article regarding Apple that made quite a few waves the past two days. Simply put, there is a lot of noise found with the article. Let’s discuss.  

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

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Neil Cybart Neil Cybart

Amazon Unveils New Hardware, A Few Alexa+ Product Highlights, Search Party

Today's Above Avalon Daily update includes the following stories:

  • Amazon Unveils New Hardware

  • A Few Alexa+ Product Highlights

  • Search Party

Hello everyone. Let’s keep running ahead with an update focused on Amazon. The company held a hardware event this past Tuesday. Let’s jump in.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

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Neil Cybart Neil Cybart

Meta Launches Vibes, OpenAI Launches Sora 2, Sora as a Social App?

Today's Above Avalon Daily update includes the following stories:

  • Meta Launches Vibes

  • OpenAI Launches Sora 2

  • Sora as a Social App?

Hello everyone. Based on the number of incoming comments related to Monday’s update, we will stay in AI land for today’s update. The discussion will be focused on AI-generated videos as Meta and OpenAI battle each other for attention with new product launches.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

  • Member Forum Access. Access exclusive channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

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Neil Cybart Neil Cybart

OpenAI’s First Ad Campaign for ChatGPT, Anthropic's First Ad Campaign for Claude, Chatbot Rivalry

Today's Above Avalon Daily update includes the following stories:

  • OpenAI’s First Ad Campaign for ChatGPT

  • Anthropic's First Ad Campaign for Claude

  • Chatbot Rivalry

Hello everyone. We will kick off a new week of updates with something a little bit different - a deep dive into the inaugural ad campaigns for some of the largest AI startups (OpenAI, Anthropic) and Perplexity. Let's jump in.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members.

  • Member Forum Access. Access exclusive channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

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Neil Cybart Neil Cybart

iPhone Air as a Bridge to AI Devices?

Today's Above Avalon Daily update includes the following story:

  • iPhone Air as a Bridge to AI Devices?

We will continue this week’s Apple product strategy focus. One of the more intriguing discussion topics arising from Apple’s “Awe Dropping” event has been found with how Apple will leverage the iPhone Air in terms of other products. We take a closer look at the assertion that the iPhone Air is a bridge to future (AI) devices from Apple. There is reason to approach the assertion from a different direction.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous newsletters sent to members.

  • Member Forum Access. Access all channels in the Above Avalon forum in Discord.

  • Email Access. Receive timely responses from Neil to email inquiries. 

  • Access to Add-ons. Customize a membership with the AVALON, Podcasts, Inside Orchard, and Financial Models add-ons.

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