Jony Ive’s Ferrari
Earlier this week, Ferrari took the wraps off the first byproduct of its multi-year partnership with LoveFrom, Jony Ive’s and Marc Newson’s design consultancy. In a well-orchestrated unveiling in San Francisco, catering to both tech and auto reporters, the two companies showed off the LoveFrom-designed interior of the upcoming Ferrari Luce. The auto manufacturers’ first electric car, which still has an unknown exterior that is also being designed by LoveFrom, currently does not have a launch date although pre-orders are expected in a few months.
One of the defining attributes of Jony’s design process relates to focusing on the problem trying to be solved. Given how prevalent this topic was among the press at the Ferrari Luce unveiling, it sounds like the subject was discussed by Jony. For what it’s worth, the supposed problem that Jony looked to address with the Luce was how to design an electric car that is worthy of the Ferrari brand. Jony’s answer is to
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