It's becoming clear that MCX was caught off guard by the sheer velocity and passion of backsplash aimed at the retailer consortium following the Apple Pay launch. While MCX has tried to do some PR in the past, the result has been nothing short of a disaster with confusing and conflicting answers. It seems that MCX is learning as they go. I continue to think MCX's fundamental purpose was made void by Apple Pay's ease and security focus. When Apple brings loyalty programs to Apple Pay and retailers have the ability to track purchases and know more about who is shopping in their stores, I have a hard time seeing retailers stick with CurrentC. In the meantime, we have a waiting game, and I assume more PR opportunities for MCX.