Apple TV+ Scores (Again) With Emmy Nominations, Apple TV+ Perception Is Changing, Netflix Losing Share in Video Streaming

Happy Wednesday.

We will keep this week’s discussion pace up by jumping straight into today’s update.


Apple TV+ Scores (Again) with Emmy Nominations

In a press release issued yesterday, here’s Apple:

“Apple TV+ today earned a record-breaking 81 Emmy Award nominations across 14 hit Apple Original titles for this year’s 77th Emmy Awards. Severance became this year’s most-nominated series with 27 nominations, and The Studio made history as the most-nominated freshman comedy series with 23 nominations in total. Additionally, with top program nominations for drama (Slow Horses) and comedy (Shrinking), Apple TV+ became the only network to have multiple titles nominated in the Outstanding Comedy and Drama Series categories. Apple also landed the most acting nominations of any network or studio this year, with 31 performance nods total.”

Apple has remained tight-lipped about Apple TV+ subscriber and revenue numbers. While there are some decent but not great ways of backing into OK estimates, we don’t have anything official from the company.

In terms of measurable data points, one thing we have for Apple TV+ is the number of Hollywood award nominations. Consider the past five year’s worth of Emmy nomination totals for Apple:

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