Happy Friday. Today’s update will be dedicated to discussing Apple’s product “experience” that was held in LA on Wednesday.
Apple reports earnings on Monday (after market close). The game plan is to have Monday’s update include my Apple earnings preview. The target is to get that update out sometime Sunday (in the PM ET) so that it’s in most inboxes and podcast players (for those members with the Podcasts add-on attached to their membership) by Monday morning.
Let’s jump into today’s discussion.
Takeaways From Apple’s LA Experience
This past Wednesday, Apple hosted a rather large product "experience" in LA. The event made the HomeView experience that was held in NYC two weeks earlier feel like an intimate gathering. My guess is that roughly half of the number of media and press that are invited to product unveilings at Apple Park attended Wednesday’s event. While at the event, a few people mentioned to me how the guest list felt similar in size to what existed for the MacBook Neo experience held earlier in the year.
John Ternus kicked the day off with a short (just a few minutes) on-stage presentation that included unveiling an all-new high-end ($2,899 starting price) MacBook Pro with a touchscreen.
In addition to product demo space, Apple had rooms spread across two floors dedicated to showcasing Apple products, including the Mac, being used in pro workflows (music, film, photography, art, and fashion). Apple has showcased such demonstrations from time to time, especially when new Mac hardware has been unveiled.
Wednesday’s event possessed an extra level of intrigue because ten years earlier almost to the day, Apple held a memorable MacBook Pro event on its Infinite Loop campus. The keynote was the last to be held at
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