Not Everyone Copies Apple

"[Apple is] going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do."

- Tim Cook in his first email to Apple employees as Apple’s new CEO sent August 25, 2011

"The path [Sony] must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains."

- Kazuo Hirai in response to being appointed Sony’s new President and CEO on February 1, 2012


Apple: {best, world, delight, proud} vs. Sony: {growth, businesses, accelerate, domains}

Not everyone copies Apple.