Neil Cybart Neil Cybart

Apple Acquires RAC7 Gaming Studio, Meta to Open Stores to Sell Wearables, A Retail Wild Card

Happy Wednesday.

Thank you for the comments and sign-ups regarding my new podcast, AVALON. An unscripted podcast is something that has been on my mind for a very long time. It’s new territory for me, and I’m ready for the journey.

Given today’s launch and the backlog of online registration forms for the Podcasts add-on and AVALON, it will take a little bit of time to get everyone who either already has the Podcasts add-on or who recently filled out a registration form up and running with the new podcast. This is one reason for unveiling AVALON a few days prior to the first episode going live (Tuesday, June 3rd).

On to today's update.


Apple Acquires RAC7 Gaming Studio

Here’s Digital Trends:

“Apple has acquired RAC7, the two-person video game developer behind Apple Arcade hit Sneaky Sasquatch. This is the first time that Apple has acquired a video game studio in its history, but the company describes the move as a unique situation.

RAC7 is a two-person studio whose previous credits include indie titles Dark Echoand Splitter Critters. In 2019, the team released Sneaky Sasquatch as an Apple Arcade exclusive. The adventure game was a breakout hit among the service’s 71 launch titles, according to Apple, and it has received regular updates since launch. Now, the team will continue its partnership with Apple as an internal studio.

‘We love Sneaky Sasquatch and are excited that the 2-person RAC7 team has joined Apple to continue their work on it with us,’ an Apple spokesperson tells Digital Trends. ‘We will continue to deliver a great experience for Apple Arcade players with hundreds of games from many of the best game developers in the world.’”


According to Digital Trends, Apple signaled that this was a unique circumstance rather than a broader shift in gaming strategy. We shouldn't expect Apple to now go on a gaming studio shopping spree. 

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