Neil Cybart Neil Cybart

Apple Unveils iPhone Pocket, A Few Fun iPhone Pocket Observations, The Larger Story

Today's Above Avalon Daily update includes the following stories:

  • Apple Unveils iPhone Pocket

  • A Few Fun iPhone Pocket Observations

  • The Larger Story

Hello everyone. Yesterday, Apple unveiled iPhone Pocket which is being positioned as a fashion accessory serving as an extra pocket for storing an iPhone, pair of AirPods etc. The product, developed via an Issey Miyake / Apple collaboration, grabbed a surprising amount of press on social media with quite a bit of the reaction tending down the path of mockery / amusement.

There are times when one can learn a surprising amount from the small things. iPhone Pocket feels like one of those “small things.” Accordingly, we are going to dedicate today’s update to talking about what may end up being the least expected product Apple will unveil in 2025. There are larger topics and trends that can be pulled from an accessory like iPhone Pocket being unveiled. Let’s jump in.

An Above Avalon Daily subscription is required to read this daily update. Subscribers can read the update here.

An audio version of this update is available to members who have the podcast add-on attached to their membership.

Choose either a monthly or annual subscription. Payment is hosted by MoonClerk and secured by Stripe. Apple Pay and other mobile payment options are accepted. After signup, use this link to update your payment information and subscription status at any time.

Subscribe $20/month
Subscribe $200/year


Subscriber Privileges and Benefits

  • Exclusive Analysis. Receive the Above Avalon Daily newsletter, widely-recognized as the leading daily newsletter dedicated to Apple. Now in its tenth year.

  • Archive Access. Access previous updates sent to members in an easy-to-navigate archive built in Ghost.

  • Full Access to Above Avalon Forum. Access exclusive channels in the Above Avalon forum in Discord.

  • Email Access to Neil Cybart. Receive timely responses from Neil to email inquiries. 

  • Access Bundle Discounts. Customize a subscription with additional Above Avalon products and save: AVALON, Podcasts Packages, Inside Orchard, and Financial Models.

  • Above Avalon Support. Play an active role in supporting Above Avalon as an independent voice and resource. Above Avalon is 100% funded by subscribers.

Read More