In this episode, Neil discusses David Pierce's Apple Watch article published in Wired as well as Apple's broader Apple Watch marketing strategy. Additional topics include the strategy behind a new 4-inch screen iPhone, and how Chanel's move to embrace e-commerce reflects the continued changing luxury retail landscape.
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Show Notes:
iPhone Killer: The Secret History of the Apple Watch - Wired
Tim Cook at D10 conference - YouTube
Tim Cook at D11 conference - YouTube
Apple Watch video ad (Apple Watch - The Watch Reimagined) - YouTube
iPhone 6s, iPhone 6s Plus and 4-Inch iPhone 6c Rumored for 2015 Release - MacRumors
Apple Questions for 2015 - Above Avalon
Chanel finally admits that its future includes e-commerce - Quartz
Luxury Brands Can't Avoid the Internet Any Longer - Bloomberg
Angela Ahrendts and 'a significant change in mindset' - Business Insider