Above Avalon Episode 19: Selling the iPhone Killer

In this episode, Neil discusses David Pierce's Apple Watch article published in Wired as well as Apple's broader Apple Watch marketing strategy. Additional topics include the strategy behind a new 4-inch screen iPhone, and how Chanel's move to embrace e-commerce reflects the continued changing luxury retail landscape.  

Podcast RSS

Listen in iTunes

Neil Cybart on Twitter

Subscribe to AAPL Orchard Daily Email 

Show Notes: 

iPhone Killer: The Secret History of the Apple Watch - Wired 

Tim Cook at D10 conference - YouTube

Tim Cook at D11 conference - YouTube

Apple Watch video ad (Apple Watch - The Watch Reimagined) - YouTube

iPhone 6s, iPhone 6s Plus and 4-Inch iPhone 6c Rumored for 2015 Release - MacRumors

Apple Questions for 2015 - Above Avalon  

Chanel finally admits that its future includes e-commerce - Quartz

Luxury Brands Can't Avoid the Internet Any Longer - Bloomberg

Angela Ahrendts and 'a significant change in mindset' - Business Insider