Just Doing What's Right, The Symbolism Behind the Gold iPhone

Today's Above Avalon stories: 

  • Just Doing What's Right
  • The Symbolism Behind the Gold iPhone

With much of the weekend excitement surrounding Apple Music winding down, we first take a look at how the past two days have revealed quite a bit about how Apple leadership thinks about problems and mistakes, including what may be the driving force behind the management team these days. We then move over to a recent report that said Tim Cook confirmed the gold iPhone was made with China in mind. When you look back at the gold iPhone, it becomes clear how Apple ended up defying most critics and pundits and instead of selling cheap iPhones to gain market share, went in the opposite direction, embracing luxury with gold as the biggest symbol yet of that strategy.

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