Estimating iPhone Model Mix, Where Apple Products are Sold, Nokia's Here Maps Sold to German Automakers

Today's Above Avalon stories: 

  • Estimating the iPhone Model Mix - The next step in order to reach iPhone growth potential estimates for 2016 and 2017. 
  • Where Apple Products are Sold - A closer look at iPhone, iPad, and Mac U.S. sales broken out by retailer and where the Apple Watch may fit into the mix.
  • Nokia Here Sold to German Automakers - Digital maps data is held by a select few and owning the mapping data is not the most important piece to the puzzle.

Continuing our deep-dive into iPhone growth potential, today we will discuss the current iPhone model mix, taking a look at my estimates for how the user base breaks down according to iPhone models, including the change from September 2014 to June 2015. Next, we take a look at where Apple products are actually sold, which likely contains some surprises. We conclude with a few words on the German automakers winning the bidding process for Nokia's Here maps. 

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