Today's Above Avalon stories:

There Isn't a Smartwatch Industry
Smartwatch Trends Worth Monitoring
Apple Hired Porsche Hardware Expert

We begin today's email by continuing the discussion kicked off in my article, "The Elephant in the Smartwatch Room." Specifically, we look at why there is so much importance placed on this holiday quarter when it comes to smartwatch shipments. We also go discuss in greater detail the two trends to watch in the smartwatch space as Apple continues to consolidate power. The email then turns to news of Apple hiring Alexander Hitzinger, a Porsche technical director responsible for the Porsche 919 hybrid. This was an interesting hire on a number of fronts, including implications related to Apple's automobile plans.

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