Apple's Broken Narrative (Additional Perspective), Apple Looking to Sell Refurbished iPhones in India

Today's Above Avalon stories: 

  • Apple's Broken Narrative (Additional Perspective)
  • Apple Looking to Sell Refurbished iPhones in India

We kick off today's email by going over additional commentary related to yesterday's "Apple's Broken Narrative" post. Specifically, we address management's reaction to slowing iPhone sales, the need to change Apple's narrative, and the topic of Wall Street losing confidence in management. We then switch to news indicating Apple is interested in selling refurbished iPhones from China in India. There are a few major implications from this strategy including how it may work from Apple's perspective and if this can serve as a model for selling the iPhone in other emerging markets.   

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