Apple Is Quietly Building an Exclusive Video Content Service, Nike HyperAdapt Is a Big Deal, Thursday Q&A

Today's Above Avalon stories: 

  • Apple Is Quietly Building an Exclusive Video Content Service
  • Nike HyperAdapt Is a Big Deal
  • Thursday Q&A

We kick off today's email by looking at news that Apple is offering a new video series from Vice for Apple Music. It's becoming quite clear that Apple is going after exclusive video content and Apple Music membership is its vehicle of choice for building this new content strategy. We go over why Apple feels the need to get into video, including a look at the changing music streaming landscape. Next, we shift to Nike announcing the shoe industry's "iPhone" moment last week. We discuss adaptive lacing and my conviction that Apple's future includes adaptive clothing. The email concludes with Thursday Q&A (this week's Q&A relates to Liam the robot). 

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