iPhone Development 101, Thoughts on iPhone 7 Rumors

Today's Above Avalon stories: 

  • iPhone Development 101
  • Thoughts on iPhone 7 Rumors

We kick off today's email by discussing iPhone development, namely the four primary drivers responsible for the vast majority of change seen year to year in the iPhone business. This "iPhone Development 101" course allows us to then look at the latest iPhone 7 rumors with a different perspective. With increased attention put on slower iPhone upgrade rates and longer iPhone life cycles, many are becoming nervous that the iPhone 7 may not lead to any significant improvement in demand trends. In an effort to address that concern, we look at Apple's likely motivation with the iPhone 7 and why we need to consider Apple's iPhone plans in 2017 and 2018 to completely understand the iPhone 7.  

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