Today's Above Avalon stories:
- The Swiss Watch Market Is Collapsing
- Fossil on Traditional Watch Market: It's Awful
- Good Signs for Apple Watch
Today's email has a watch theme. We begin by taking a closer look at the latest Swiss watch market export data. Not only do things look quite negative but the situation is worsening. We go over the current situation and all of the moving parts. The discussion is then expanded to include Fossil's 1Q16 earnings and management's commentary on the watch market. By looking at both Fossil (sells watches for many luxury brands) and the Swiss watchmakers, we end up with a complete view of the traditional watch market. We conclude with Apple Watch and a few good signs that have appeared for Apple's newest product category.
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