Today's Above Avalon stories:

Eddy Cue's Awkward Recode Interview
The "Why" Behind Apple Video Content
Apple M&A for Content

We begin today's email by taking a closer look at Eddy Cue's keynote interview at Recode's Code Media conference. There were a fair share of awkward moments and exchanges. We discuss Apple's motivation in doing the interview and some of the primary takeaways. The discussion then turns to addressing the "why" behind Apple getting into original video content. How does Plant of the Apps and Carpool Karaoke: The Series fit in with Apple's overall product strategy? The email concludes with my thoughts and observations on Apple using M&A to advance its content strategy. How would a Netflix or Time Warner purchase help/deter Apple's entertainment plans?

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