Today's Above Avalon daily update includes the following topics:

Apple's Controlling Sound Strategy
Instagram Unveils IGTV
More Smoke for Spotify's Video Ambitions

We begin today's email with a closer look at Apple's sound strategy. Bloomberg is out with a new report covering some of Apple's upcoming devices for controlling sound. The discussion then turns to video content. We go over my thoughts on Instagram getting into long-form content with IGTV. The email concludes with additional smoke that Spotify is moving towards original video content.

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