Apple's "Curation for Casual" Strategy, Content Distribution as a Core Technology, Apple's Cross-Platform Strategy for Content

Today's Above Avalon daily update includes the following topics: 

  • Apple's "Curation for Casual" Strategy 

  • Content Distribution as a Core Technology

  • Apple's Cross-Platform Strategy for Content

We begin today’s update with additional comments on the latest Above Avalon article, “Why Apple Is Getting Into Original Content” In particular, we look at something that I'm calling Apple's "Curation for Casual" strategy for content. The discussion then turns to how Apple can turn content distribution into a competitive advantage. We conclude by revisiting Apple’s cross-platform strategy for content and why some content distribution services are exclusive to Apple devices while others are available on third-party devices.

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