Project Titan

Bob Mansfield to Lead Project Titan, Project Titan Implications, Apple Talent Questions

Today's Above Avalon stories: 

  • Bob Mansfield to Lead Project Titan
  • Project Titan Implications
  • Apple Talent Questions

Today's email is dedicated to discussing the WSJ's big scoop concerning Project Titan. Former Apple executive Bob Mansfield has come out retirement for the second time to lead Project Titan. The email begins with a closer look at Bob Mansfield, including his previous job roles and experiences at Apple. We then go over some of the major implications this move suggests when looking at Apple's electric car plans and the progress being made with Project Titan. We conclude with a look at how this news relates to the long-standing narrative that Apple is having trouble bringing in outside talent. 

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