We kick things off with Neil’s thoughts on Apple reportedly thinking of putting blockbuster movies through theatrical releases. The discussion includes a broader look at how streamers have embraced movie theaters. We then examine the argument that theatrical releases remain a viable way to bring in extra revenue, and how those prospects compare to the TVOD (transactional video on demand) route in streaming.

Hello everyone. Welcome to Monday.

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Apple Reportedly Pursuing Movie Theater Releases

Here’s Bloomberg:

“Apple Inc. plans to spend $1 billion a year to produce movies that will be released in theaters, according to people familiar with the company’s plans, part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.

Apple has approached movie studios about partnering to release a few titles in theaters this year and a slate of more films in the future, said the people, who asked not to be identified because the plans are private. The list of potential releases includes Martin Scorsese’s Killers of the Flower Moon, which stars Leonardo DiCaprio; the spy thriller Argylle, from director Matthew Vaughn; and Napoleon, Ridley Scott’s drama about the French conqueror. A spokesperson for Apple declined to comment.

The investment is a significant increase from years past. Most of Apple’s previous original movies have either been exclusive to the streaming service or released in a limited number of theaters. The company has pledged to put movies in thousands of theaters for at least a month, said the people, though it hasn’t finalized any plans.”

One may read Bloomberg's article and conclude Apple is looking to place a big bet on movie theaters. That does not look to be the case.

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