Hello everyone. Today’s update kicks off with Neil’s thoughts on Apple’s spring product refresh announced yesterday. The discussions then turns to new estimates from Counterpoint regarding the best-selling smartphones in 2022. We conclude with a look at the controversy surrounding Apple’s decision to sunset the Dark Sky weather app.

Let's jump right into today's update.

Apple’s Spring Product Refresh

Yesterday, Apple unveiled a number of new products / SKUs. In addition to a new yellow color finish for the iPhone 14 and 14 Plus, Apple unveiled four new Silicon Case colors, nearly two dozen new Apple Watch bands, and a handful of AirTag accessories.

As for the yellow iPhone, one can say Apple has had some experience with the color yellow.

These updates are minor when compared to Apple launching entirely new iPhones or product categories. However, we should not underestimate the impact that refreshed color options and accessories can have on both product sales and Apple’s overall business.

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